Cree Lawson ’95, is CEO of mobile measurement company, Arrivalist, which focuses on providing marketing services to DMOs (Destination Marketing Organizations).
The following is an exerpt from the Forbes article featuring Cree and Arrivalist:
"Arrivalist provides patent-pending marketing technology that anonymously measures changes in a user’s location via their mobile devices after various types of media exposure. They triangulate advertising exposure with location-aware digital devices to provide the first true measurement of destination advertising ROI.
The company is still very much in its formative stage. “We started the company in 2010, tested our technology in 2011, have our patent pending in 2012 and formally launched in January of 2013 and this year is all about scaling the business,” says Lawson. The company’s first market is destinations, including tourism bureaus at its core, but it also plans to expand its offering to include university marketing, real estate, conferences and meetings, sporting events and golf package marketers.
Lawson grew up in Nashville, Tennessee. He’s served in a variety of Management, Sales, Business Development and Marketing roles at Random House, the Associated Press, Gannett, Time Warner Trade Publisher and two Internet start-ups. He’s also a nationally-recognized investigative reporter and an academic All-American athlete. His publishing career began in 1994 when, as editor the Belmont Vision, he made it one of the first 5 college papers published online."
Click here to read the complete article.